What is Online Marketing?

Let me start with the most important fact!

FACT ONE(1):

Local Business Owners in South Africa urgently need to make a transition from advertising off-line to advertising online and they have no idea how to do this or how to get started.

Who is the “Local Business Owners” in South Africa?

A Local Business Owner is the Plumber, Car Dealer, Dentist, Painter, Building Contractor, Hair Salon, Pizza Place and even the Pool Cleaner and Dog Walker in the area were you live.

In short it is everyone and everybody with a business that needs clients to make a living.

FACT TWO(2): THE TRUTH IS THIS…

All businesses make money in only ONE way.

When you strip away all the fluff, in 99% of all cases, businesses make money in only ONE way:

“Buy LOW and sell HIGH…”

Did you get that? I am not taking about buying share on the stock exchange.

NO – I am talking about all businesses…let me explain.

For the Pizza Restaurant to make enough money the owner needs to buy the “raw material” [everything that goes into the pizza] at a low enough price to eventually make a profit.

He then ADD VALUE to the “raw material” by making a Pizza and then sell the Pizza at a price HIGHER than what all the raw material cost him.

In short then – buy [raw material] LOW – sell (final product) HIGH…

It is the same with a accountant or lawyer: The lawyer buys his knowledge [university degree] at a low price and then sells his time & skills at a HIGH price. BUT more importantly, he also sells the time of his apprentice at a HIGHER price than the apprentice salary. [He buys the apprentice time with a low salary and sells it for a HIGH fee to clients]

Okay…I think you got it now… right?

Buy LOW and SELL high – that is the secret and how almost every business on the planet makes money.

HERE IS FACT THREE(3):

99% of Local Business Owner in South Africa have a HUGE problem!

Do you want to test this?

Ask any business owners if he or she wants more “clients & leads” and 9-out-of-10 times the answer will be YES, YES and YES!

And this brings me to the reason for this post today.

If you are a Local Business Owner in Southern  Africa them do the smart thing – list your business on Foxlist.co.za

It is easy to do AND it is 100% free!

Read below more about online marketing and exactly what it is and why you should list your business on FOXLIST

TO RE-CAP:

Until recently local business owners advertised their products & services off-line with Flyers, Posters, Newspapers Ads, Yellow Pages, etc.

But as they have probably have seen, it doesn’t work anymore.

Today “buyers” look for information online. They are constantly on their phones, on their Laptops, on Google, on Facebook, on Twitter…name it – they are everywhere in cyberspace. If you are a business owners – you should be online too!

LET US HELP YOU:   It Is 100% FREE To List Your Business On FoxList.co.za

What Does Online Marketing Really Mean?

Online marketing business refers to business being carried out on a web based platform and is a rapidly growing sphere.

As more and more people are being reachable through the web, it makes perfect sense to sell a certain product or service, or even lifestyles, to target audiences through this medium. Most businesses now also own a website. Initially with the advent of the internet age, these websites functioned purely as an information source. Now however they have gone a step beyond by directly marketing to their customer base. In fact with each passing day it is becoming increasingly difficult to assess if a website is there to provide mere information with regards to a company or if the information therein is facilitating and generating business.

For example the website of a bank will furnish information with regards to its products and services. However if the information therein results in establishing a new client relationship that leads to a person opening an account with the bank or subscribing to a facility, there is a strong case that a business transaction has occurred. Such websites are however different to websites established purely to generate sales. It is this latter segment that ideally qualifies to be considered as an online marketing business.

An online marketing business will feature a website that draws in customers who want to buy or sell a product or service. Alternately an online marketing business can also be an affiliated marketing business that seeks to sell products or services belonging to numerous other individuals or firms for a commission. Both such examples are strong examples of an online marketing business.

The advantages of an online marketing business are numerous but key amongst them is the cost factor. Conventionally businesses used to promote their goods and services through traditional advertising mediums which are both costly and don’t always reach the bulk of the intended audiences. Online marketing businesses by nature of how they operate and the flexibility of the internet can target and identify the exact target audience, thereby enjoying a higher chance of generating business. An online marketing business also has the opportunity to reach beyond border and cater to the entire world.

One significant drawback of an online marketing business at least in the present context is its inability to offer a more personalized service. However if structured properly this too can be taken care of by sending out actual sales people to secure a deal after the initial contact has been made online.