Search Engine Optimisation (SEO) Hermanus and Cape Town
Search Engine Optimisation (SEO) is Non Paid marketing. (Other than the service fee to the SEO consultant). SEO is used to help a potential prospect find you on the Internet for a product or service that your business is supplying. (SEO is pretty much like a Telephone Directory or Yellow Pages).
The question asked ‘How SEO works?’ is like asking how does a plane fly. However, the basic answer is that SEO is a marketing methodology used to improve the ranking of a website through organic search. A number of factors are applied to assist in finding your website, such as the content on a web page, at least 300 words. Meta Titles and Descriptions are important too.
Paid Search, another SEO tool, is Google Adwords, this marketing is effective in placing you in the top 3 to 5 positions on the page. Bidding is offered for the appropriate keywords or phrase relating to your business offering.
What is Search Engine Optimisation (SEO)?
The majority of web traffic is driven by renowned search engines such as Google, Lycos, Excite, DuckDuckGo, Bing, and Yahoo. There are many others but these are the most popular!
Social Media such as facebook, linkedin, Youtube, Twitter, and many others play a big part in marketing your website too. However, Search Engine Optimisation (SEO), is a sign posted road map to your website and is fundamental to your basic website requirements.
Two main methods used to optimise a website is Onsite Optimisation and Offsite Optimisation. These are further explained in our proposal on request.
